◆ ABM · SAAS

Account-Based Marketing for B2B SaaS.

Pursue the 200 accounts that matter — across paid, content and outbound. Built for the sales cycle, channels and buyer economics of B2B SaaS.

◆ THE PROBLEM

Where B2B SaaS marketing breaks

◆ THE PLAYBOOK

How we run ABM for SaaS

ABM done right: a tight target list, deep account intelligence, coordinated outbound and personalized paid air-cover, all measured by pipeline created in named accounts.

Channel mix that works for B2B SaaS: Founder LinkedIn + SEO + LinkedIn ads + Google capture intent.

  1. Listtiered target accounts agreed with sales, locked
  2. Intelligenceorg chart, tech stack, recent triggers, internal champion map
  3. Air coverLinkedIn + display sequenced to the buying committee, not 'a job title'
  4. Outboundfounder + AE + SDR multi-thread, personalized per tier
  5. Measuremeetings booked at named accounts, pipeline created, win rate
◆ WHY MIR

Three reasons we win on SaaS

01

Operators, not consultants

The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.

02

Live reference build

JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.

03

Funnel economics first

We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.

◆ TRACK RECORD

Why MIR

2,500+
Pages indexed on JobCannon, our SEO reference build
2017
Founder's first B2B SaaS marketing agency (Marketers, Ukraine)
17K
Founder LinkedIn audience, used as live distribution
24h
Reply time on every inbound — first call is a 30-min audit, no pitch
◆ CASE REFERENCE

What this looks like in practice

For a B2B SaaS company at Series A–B, an MIR engagement typically blends account-based marketing with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.

◆ START GROWING

Run ABM for SaaS

We respond within 24 hours. First call is a 30-min audit, no pitch.