Outbound + inbound flywheel built around qualified pipeline, not contact lists. Built for the sales cycle, channels and buyer economics of HR Tech.
Old-school outbound is dead, but the demand still exists. We build modern lead-gen systems: signal-based outbound, intent data, founder LinkedIn, content offers and tightly-tied paid retargeting.
Channel mix that works for HR Tech: ABM + LinkedIn organic (HR is on LinkedIn) + founder content + niche newsletters.
The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.
JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.
We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.
For a HR Tech company at Series A–B, an MIR engagement typically blends b2b lead generation with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.
We respond within 24 hours. First call is a 30-min audit, no pitch.
