B2B SaaS PR for Fintech.

TechCrunch, The Information, Stratechery — and the niche newsletters that actually move pipeline. Built for the sales cycle, channels and buyer economics of Fintech.

Start growing → B2B SaaS PR overview

◆ THE PROBLEM

Where Fintech marketing breaks

— Compliance constraints around marketing copy and claims
— Long enterprise sales cycles, ABM is the only thing that works
— Trust and credibility — buyers won't move until you feel inevitable

◆ THE PLAYBOOK

How we run B2B SaaS PR for Fintech

Earned media that compounds. Funding announcements, founder profiles, category-defining op-eds, niche-newsletter placements. We work the relationships and write the angles that journalists actually want.

Channel mix that works for Fintech: ABM + founder thought-leadership + tier-1 PR + LinkedIn + paid search.

Story strategyangle, timing, exclusivity, embargo plan
Asset preppress kit, founder bio, product screenshots, embargo materials
Outreachtargeted, relationship-based, never 'spray to a press list'
Launchcoordinated multi-publication day, social amplification ready
Compoundevery placement becomes a content asset (LinkedIn, sales deck, site)

◆ WHY MIR

Three reasons we win on Fintech

Operators, not consultants

The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.

Live reference build

JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.

Funnel economics first

We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.

◆ TRACK RECORD

Why MIR

2,500+

Pages indexed on JobCannon, our SEO reference build

2017

Founder's first B2B SaaS marketing agency (Marketers, Ukraine)

17K

Founder LinkedIn audience, used as live distribution

24h

Reply time on every inbound — first call is a 30-min audit, no pitch

◆ CASE REFERENCE

What this looks like in practice

For a Fintech company at Series A–B, an MIR engagement typically blends b2b saas pr with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.