Content Strategy for DevTools.

Editorial systems that produce content with somewhere to go. Built for the sales cycle, channels and buyer economics of DevTools.

Start growing → Content Strategy overview

◆ THE PROBLEM

Where DevTools marketing breaks

— Developers hate marketing — earn trust with docs, OSS, real engineering
— Bottom-up adoption to enterprise expansion is the only path that scales
— SEO is brutal — 'how to rate-limit nodejs' has 50 results that all sound the same

◆ THE PLAYBOOK

How we run Content Strategy for DevTools

We design content systems — not blog calendars. Pillar pieces, distribution channels, repurposing flows, internal subject-matter interviews — so your content has a destination, not just a publish date.

Channel mix that works for DevTools: Programmatic SEO + technical content + Hacker News + GitHub + dev-rel.

Auditexisting assets, what ranks, what gets shared, where the gap is
Mappillar topics tied to product positioning and ICP problems
Briefper-piece briefs with target keyword, target citation, distribution plan
Producein-house writers + your founder voice, never generic listicles
DistributeLinkedIn carousel, X thread, newsletter, partner repost — every time

◆ WHY MIR

Three reasons we win on DevTools

Operators, not consultants

The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.

Live reference build

JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.

Funnel economics first

We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.

◆ TRACK RECORD

Why MIR

2,500+

Pages indexed on JobCannon, our SEO reference build

2017

Founder's first B2B SaaS marketing agency (Marketers, Ukraine)

17K

Founder LinkedIn audience, used as live distribution

24h

Reply time on every inbound — first call is a 30-min audit, no pitch

◆ CASE REFERENCE

What this looks like in practice

For a DevTools company at Series A–B, an MIR engagement typically blends content strategy with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.

◆ START GROWING

Run Content Strategy for DevTools

We respond within 24 hours. First call is a 30-min audit, no pitch.