Create the demand, then capture it — not the other way around. Built for the sales cycle, channels and buyer economics of HR Tech.
Most B2B teams only capture demand (Google Ads, SEO). The hard money is in creating it: founder thought leadership, podcasts, LinkedIn organic, dark social — then capturing the hand-raisers when they're ready.
Channel mix that works for HR Tech: ABM + LinkedIn organic (HR is on LinkedIn) + founder content + niche newsletters.
The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.
JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.
We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.
For a HR Tech company at Series A–B, an MIR engagement typically blends demand generation with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.
We respond within 24 hours. First call is a 30-min audit, no pitch.
