Fractional CMO for B2B SaaS.

A senior marketing leader for early-stage teams, 4–10 hours a week. Built for the sales cycle, channels and buyer economics of B2B SaaS.

Start growing → Fractional CMO overview

◆ THE PROBLEM

Where B2B SaaS marketing breaks

— Crowded category, undifferentiated positioning, generic content
— Performance channels saturated — CAC creeping up quarter on quarter
— Founder is the best marketer but their LinkedIn is dormant

◆ THE PLAYBOOK

How we run Fractional CMO for SaaS

Founders shouldn't try to be the CMO forever. A senior fractional operator who shapes your strategy, hires the team, picks the agencies, runs the funnel — and steps out cleanly when you bring on a full-time leader.

Channel mix that works for B2B SaaS: Founder LinkedIn + SEO + LinkedIn ads + Google capture intent.

Onboard30-day immersion, team interviews, funnel and stack audit
Plan90-day plan tied to revenue goals, not 'awareness'
Operateweekly strategic ops meeting, async daily, monthly board update
Buildhire the in-house team, pick the right agencies, ship the systems
Hand offclean handover to full-time CMO, we step out

◆ WHY MIR

Three reasons we win on SaaS

Operators, not consultants

The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.

Live reference build

JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.

Funnel economics first

We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.

◆ TRACK RECORD

Why MIR

2,500+

Pages indexed on JobCannon, our SEO reference build

2017

Founder's first B2B SaaS marketing agency (Marketers, Ukraine)

17K

Founder LinkedIn audience, used as live distribution

24h

Reply time on every inbound — first call is a 30-min audit, no pitch

◆ CASE REFERENCE

What this looks like in practice

For a B2B SaaS company at Series A–B, an MIR engagement typically blends fractional cmo with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.

◆ START GROWING

Run Fractional CMO for SaaS

We respond within 24 hours. First call is a 30-min audit, no pitch.