HubSpot, Customer.io, Loops — built so they actually do the work. Built for the sales cycle, channels and buyer economics of B2B SaaS.
Most marketing automation deploys are unfinished. We build lifecycle email, in-app messaging, lead scoring and CRM hygiene that actually run — not 'we set it up and now it sits there'.
Channel mix that works for B2B SaaS: Founder LinkedIn + SEO + LinkedIn ads + Google capture intent.
The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.
JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.
We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.
For a B2B SaaS company at Series A–B, an MIR engagement typically blends marketing automation with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.
We respond within 24 hours. First call is a 30-min audit, no pitch.
