Performance Marketing for E-commerce platforms.

Paid media optimized for cost per qualified meeting, not CTR. Built for the sales cycle, channels and buyer economics of E-commerce platforms.

Start growing → Performance Marketing overview

◆ THE PROBLEM

Where E-commerce platforms marketing breaks

— DTC market consolidating — fewer, larger customers per platform
— Shopify ecosystem dominance — partnership > direct selling for many
— Pricing pressure: prove ROI in 30–60 days or get cut

◆ THE PLAYBOOK

How we run Performance Marketing for E-commerce

Google Ads, Meta, LinkedIn — built around real funnel economics. We don't optimize for clicks; we optimize for the cost of a qualified pipeline meeting and downstream payback.

Channel mix that works for E-commerce platforms: Shopify ecosystem + content + ROI calculators + niche communities + paid.

Modeltarget CAC, payback window, CPM tolerance per channel
Buildcampaign architecture, creative briefs, audience layers, exclusions
Launchphased budget ramp, statistically-significant test windows
Optimizeweekly review of cost per qualified meeting (not CPL), kill the bottom
Scaleonly what passes payback gate. We will tell you to stop spending.

◆ WHY MIR

Three reasons we win on E-commerce

Operators, not consultants

The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.

Live reference build

JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.

Funnel economics first

We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.

◆ TRACK RECORD

Why MIR

2,500+

Pages indexed on JobCannon, our SEO reference build

2017

Founder's first B2B SaaS marketing agency (Marketers, Ukraine)

17K

Founder LinkedIn audience, used as live distribution

24h

Reply time on every inbound — first call is a 30-min audit, no pitch

◆ CASE REFERENCE

What this looks like in practice

For a E-commerce platforms company at Series A–B, an MIR engagement typically blends performance marketing with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.

◆ START GROWING

Run Performance Marketing for E-commerce

We respond within 24 hours. First call is a 30-min audit, no pitch.