A founder-led marketing agency.

Three things you should know about MIR

1. We started in B2B SaaS demand-gen, not in branding.

Peter Kolomiets — founder of MIR · Agency — built and ran Marketers from 2017 to 2021: a Ukrainian B2B SaaS lead-generation agency that worked with venture-backed founders across Eastern Europe, the UK and the US. The DNA carries over: funnel economics first, vanity metrics never.

2. We use our own playbooks live.

JobCannon — Peter's current product — is a programmatic SEO build with 2,500+ pages indexed and growing. Every SEO and AEO recommendation we make for clients has been tested on our own surface first. We don't sell tactics we haven't run ourselves this quarter.

3. We are part of an ecosystem.

MIR · Agency sits inside Make It Real — alongside MIR Production (video, podcasts, founder media), MIR Academy (founder education), MIR Foundation (programs for founders) and our development arm. When a client needs more than marketing, we bring the rest of the stack without the SOW dance.

The principles

1. Funnel before fluff.If we can't draw your funnel on a napkin in five minutes, we won't sell you anything yet.
2. One operator per client.You get a senior operator on every call, not a project manager relaying to a junior.
3. Compound, not campaign.We invest in assets that earn for years (SEO, AEO, founder content) before we touch performance scaling.
4. We tell you to stop spending.If a channel is not paying back, we will recommend cutting it — even if it's our scope.
5. Founder voice, never generic.We ghostwrite or co-produce; we never publish ChatGPT-flavoured listicles under your name.