AEO / AI Search Optimization for DevTools.

Get cited by ChatGPT, Claude, Perplexity and Google AI Overviews. Built for the sales cycle, channels and buyer economics of DevTools.

Start growing → AEO overview

◆ THE PROBLEM

Where DevTools marketing breaks

— Developers hate marketing — earn trust with docs, OSS, real engineering
— Bottom-up adoption to enterprise expansion is the only path that scales
— SEO is brutal — 'how to rate-limit nodejs' has 50 results that all sound the same

◆ THE PLAYBOOK

How we run AEO for DevTools

Answer Engine Optimization is the next decade of organic. We engineer your pages to be the source LLMs reach for: crisp factual answers, structured data, speakable schema, FAQPage, citations and entity signals.

Channel mix that works for DevTools: Programmatic SEO + technical content + Hacker News + GitHub + dev-rel.

Auditwhich queries already have AI Overviews, who is being cited, why
Entity mapyour brand, founders, products, signature methodology — clean entities win
Schema buildoutsite-wide JSON-LD scaffolding, page-type templates
Answer engineeringrewrite intros so LLMs can extract a 60-word answer cleanly
Trackmonitor citations across ChatGPT, Claude, Perplexity, Gemini monthly

◆ WHY MIR

Three reasons we win on DevTools

Operators, not consultants

The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.

Live reference build

JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.

Funnel economics first

We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.

◆ TRACK RECORD

Why MIR

2,500+

Pages indexed on JobCannon, our SEO reference build

2017

Founder's first B2B SaaS marketing agency (Marketers, Ukraine)

17K

Founder LinkedIn audience, used as live distribution

24h

Reply time on every inbound — first call is a 30-min audit, no pitch

◆ CASE REFERENCE

What this looks like in practice

For a DevTools company at Series A–B, an MIR engagement typically blends aeo / ai search optimization with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.