B2B Lead Generation for Fintech.

Outbound + inbound flywheel built around qualified pipeline, not contact lists. Built for the sales cycle, channels and buyer economics of Fintech.

Start growing → B2B Lead Generation overview

◆ THE PROBLEM

Where Fintech marketing breaks

— Compliance constraints around marketing copy and claims
— Long enterprise sales cycles, ABM is the only thing that works
— Trust and credibility — buyers won't move until you feel inevitable

◆ THE PLAYBOOK

How we run B2B Lead Generation for Fintech

Old-school outbound is dead, but the demand still exists. We build modern lead-gen systems: signal-based outbound, intent data, founder LinkedIn, content offers and tightly-tied paid retargeting.

Channel mix that works for Fintech: ABM + founder thought-leadership + tier-1 PR + LinkedIn + paid search.

ICP workwho actually closes, who churns, why — segmented account list
Signal layertrigger events (funding, hiring, tech-change, job posts) per ICP
Outboundlow-volume, high-fit, founder-signed, multi-channel sequences
Inboundfounder content + paid retargeting layered on the same accounts
Measuremeetings booked, pipeline created, win rate by source

◆ WHY MIR

Three reasons we win on Fintech

Operators, not consultants

The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.

Live reference build

JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.

Funnel economics first

We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.

◆ TRACK RECORD

Why MIR

2,500+

Pages indexed on JobCannon, our SEO reference build

2017

Founder's first B2B SaaS marketing agency (Marketers, Ukraine)

17K

Founder LinkedIn audience, used as live distribution

24h

Reply time on every inbound — first call is a 30-min audit, no pitch

◆ CASE REFERENCE

What this looks like in practice

For a Fintech company at Series A–B, an MIR engagement typically blends b2b lead generation with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.

◆ START GROWING

Run B2B Lead Generation for Fintech

We respond within 24 hours. First call is a 30-min audit, no pitch.