B2B Lead Generation for B2B SaaS.

Outbound + inbound flywheel built around qualified pipeline, not contact lists. Built for the sales cycle, channels and buyer economics of B2B SaaS.

Start growing → B2B Lead Generation overview

◆ THE PROBLEM

Where B2B SaaS marketing breaks

— Crowded category, undifferentiated positioning, generic content
— Performance channels saturated — CAC creeping up quarter on quarter
— Founder is the best marketer but their LinkedIn is dormant

◆ THE PLAYBOOK

How we run B2B Lead Generation for SaaS

Old-school outbound is dead, but the demand still exists. We build modern lead-gen systems: signal-based outbound, intent data, founder LinkedIn, content offers and tightly-tied paid retargeting.

Channel mix that works for B2B SaaS: Founder LinkedIn + SEO + LinkedIn ads + Google capture intent.

ICP workwho actually closes, who churns, why — segmented account list
Signal layertrigger events (funding, hiring, tech-change, job posts) per ICP
Outboundlow-volume, high-fit, founder-signed, multi-channel sequences
Inboundfounder content + paid retargeting layered on the same accounts
Measuremeetings booked, pipeline created, win rate by source

◆ WHY MIR

Three reasons we win on SaaS

Operators, not consultants

The founder of MIR previously ran a B2B SaaS lead-gen agency (Marketers, 2017–2021). The team has shipped these playbooks in production, not just deck form.

Live reference build

JobCannon — our own product — runs 2,500+ pages of programmatic SEO and AEO in production. Every recommendation has been A/B tested on our own surface first.

Funnel economics first

We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.

◆ TRACK RECORD

Why MIR

2,500+

Pages indexed on JobCannon, our SEO reference build

2017

Founder's first B2B SaaS marketing agency (Marketers, Ukraine)

17K

Founder LinkedIn audience, used as live distribution

24h

Reply time on every inbound — first call is a 30-min audit, no pitch

◆ CASE REFERENCE

What this looks like in practice

For a B2B SaaS company at Series A–B, an MIR engagement typically blends b2b lead generation with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category.

◆ START GROWING

Run B2B Lead Generation for SaaS

We respond within 24 hours. First call is a 30-min audit, no pitch.