A senior marketing leader for early-stage teams, 4–10 hours a week. Built for the sales cycle, channels and buyer economics of B2B SaaS.
Founders shouldn't try to be the CMO forever. A senior fractional operator who shapes your strategy, hires the team, picks the agencies, runs the funnel — and steps out cleanly when you bring on a full-time leader.
Channel mix that works for B2B SaaS: Founder LinkedIn + SEO + LinkedIn ads + Google capture intent.
MIR · Agency is the continuation of Marketers — a B2B SaaS lead-gen agency the team has run since 2017. We have shipped these playbooks in production, not just deck form.
Our reference build — a live B2B SaaS client — runs 8,700+ pages of programmatic SEO and AEO in production. Every recommendation has been tested on a live surface first.
We model target CAC and payback before we open a single ad account or write a single brief. If a channel doesn't fit your unit economics, we tell you to skip it.
For a B2B SaaS company at Series A–B, an MIR engagement typically blends fractional cmo with adjacent stacks (founder content + AEO, or ABM + paid retargeting) so each channel feeds the next. Reference: our live SEO + AEO programmatic build, applied here to your category — GSC numbers shared on the call.
Done-for-you marketing is one way in. When you'd rather staff your own team, ship a product, or vet a hire, the rest of the network runs the same operator playbook.
We respond within 24 hours. First call is a 30-min audit, no pitch.
