◆ PSEO · MARKETPLACES

Programmatic SEO for Two-sided marketplaces.

Programmatic SEO for two-sided marketplaces with category × location × provider inventory. Built for marketplaces that already have supply and need to convert long-tail discovery into category capture.

◆ THE PROBLEM

Where Marketplaces programmatic SEO breaks

◆ THE DATA LAYER

What we build pages from

Providers × categories × locations × reviews × price tiers × availability. The marketplace already has the database — we wrap it with the right schema, internal-link graph, and topical structure to convert it into ranked surface.

◆ HOW WE RUN IT

Six-month engagement

  1. Month 1 — Audit & taxonomyCrawl, GSC pull, Bing pull, competitor SERP gap. Map your first-party data to topical clusters. Lock the 1,000-page taxonomy.
  2. Month 2 — Build wave 1500 pages live. Hub pages, top commercial-intent combos. Schema and internal-link graph engineered.
  3. Month 3 — Build wave 2Remaining 500 pages live. AEO surfaces verified. First impressions show in GSC.
  4. Month 4 — First lift cyclePages start ranking. Bottom 10% rewritten. Top 10% gets internal-link boost and schema enrichment.
  5. Month 5 — CompoundLift cycle 2. Add new clusters based on what's actually getting clicks.
  6. Month 6 — Handover or extendYou own the pages, the data, the dashboard. Runbook handover or month-to-month extension.
◆ WHY MIR

Three reasons we win on Marketplaces

01

Schema-correct provider pages

LocalBusiness, Service, AggregateRating, FAQ — done correctly, marketplace pages own the «service in city» SERP. Done wrong, they get demoted as thin doorways. We ship the correct version.

02

Hub-and-spoke at marketplace scale

JobCannon runs hub-spoke linking across 18,000+ pages. The same architecture transfers to a marketplace with thousands of categories and locations — without breaking the crawl budget.

03

Aggregator-resistant moats

Reviews, availability, price-real-time fields, photos — all the first-party data points that survive HCU because Google can't replicate them from your competitors.

◆ TRACK RECORD

Live reference build

18,000+
Pages in JobCannon sitemap, all 200-OK
12,000+
Indexed and ranking through HCU 2025
2,500+
First-party career profiles
24h
Reply on every inbound — quote on the same call
◆ CASE REFERENCE

What this looks like in practice

For a Marketplaces company at growth stage, an MIR engagement typically pairs the programmatic build with adjacent stacks (AEO + content, or topical authority + comparison pages) so each layer feeds the next. Reference: see our SEO + AEO build on JobCannon, applied here to your category. Live GSC dashboard available on call.

◆ START GROWING

Run programmatic SEO for Marketplaces

We screen-share the live JobCannon GSC dashboard, hear your data, and quote on the same call.