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◆ B2B SAAS PR

B2B SaaS PR — built to compound.

TechCrunch, The Information, Stratechery — and the niche newsletters that actually move pipeline.

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◆ OVERVIEW

What we do

Earned media that compounds. Funding announcements, founder profiles, category-defining op-eds, niche-newsletter placements. We work the relationships and write the angles that journalists actually want.

◆ WHY MIR

What you get

01

Founder profiles, funding announcements, product launches

Founder profiles, funding announcements, product launches

02

Tier-1 tech press + the niche newsletters your buyers actually read

Tier-1 tech press + the niche newsletters your buyers actually read

03

Embargoed launches, exclusive briefings, op-ed placements

Embargoed launches, exclusive briefings, op-ed placements

◆ HOW WE RUN IT

The B2B SaaS PR process

  1. Story strategyangle, timing, exclusivity, embargo plan
  2. Asset preppress kit, founder bio, product screenshots, embargo materials
  3. Outreachtargeted, relationship-based, never 'spray to a press list'
  4. Launchcoordinated multi-publication day, social amplification ready
  5. Compoundevery placement becomes a content asset (LinkedIn, sales deck, site)
◆ TRACK RECORD

Why MIR

2,500+
Pages indexed on JobCannon, our SEO reference build
2017
Founder's first B2B SaaS marketing agency (Marketers, Ukraine)
17K
Founder LinkedIn audience, used as live distribution
24h
Reply time on every inbound — first call is a 30-min audit, no pitch
◆ INDUSTRY PLAYBOOKS

B2B SaaS PR for your industry

Same service, calibrated to the sales cycle, channels and economics of your category.

01

B2B SaaS PR for SaaS

Series A–C B2B SaaS, $1M–$30M ARR, founder-led, product-led growth or sales-assisted.

See the playbook →
02

B2B SaaS PR for Fintech

B2B fintech, embedded finance, payments, wealth, crypto-on-ramp — Series A and up.

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03

B2B SaaS PR for AI/ML

AI-native B2B startups: agents, infra, evaluation, applied AI for an industry.

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04

B2B SaaS PR for DevTools

Developer-first B2B tools: APIs, infra, observability, security, IDE plugins.

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05

B2B SaaS PR for HR Tech

B2B HR / talent / people-ops / payroll / benefits / hiring tools.

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06

B2B SaaS PR for MarTech

B2B marketing tools: CDPs, attribution, ABM platforms, content tools, AI marketing.

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◆ CASE STUDY

Reference build: JobCannon

JobCannon is the best public reference for our SEO + AEO + content stack — 2,500+ pages indexed, multilingual, schema-engineered. Ask us for the live numbers on the call. jobcannon.io →

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◆ START GROWING

Get B2B SaaS PR that compounds

We respond within 24 hours. First call is a 30-min audit, no pitch.