Create the demand, then capture it — not the other way around.
Most B2B teams only capture demand (Google Ads, SEO). The hard money is in creating it: founder thought leadership, podcasts, LinkedIn organic, dark social — then capturing the hand-raisers when they're ready.
Dark social and LinkedIn organic — the channels your competitors aren't measuring
Founder podcast tour: 12 founder-led shows over 6 months
Capture layer: branded search, retargeting, intent forms, direct traffic
Same service, calibrated to the sales cycle, channels and economics of your category.
Series A–C B2B SaaS, $1M–$30M ARR, founder-led, product-led growth or sales-assisted.
See the playbook →B2B fintech, embedded finance, payments, wealth, crypto-on-ramp — Series A and up.
See the playbook →AI-native B2B startups: agents, infra, evaluation, applied AI for an industry.
See the playbook →Developer-first B2B tools: APIs, infra, observability, security, IDE plugins.
See the playbook →B2B HR / talent / people-ops / payroll / benefits / hiring tools.
See the playbook →B2B marketing tools: CDPs, attribution, ABM platforms, content tools, AI marketing.
See the playbook →JobCannon is the best public reference for our SEO + AEO + content stack — 2,500+ pages indexed, multilingual, schema-engineered. Ask us for the live numbers on the call. jobcannon.io →
We respond within 24 hours. First call is a 30-min audit, no pitch.
