◆ BRAND & IDENTITY

Brand & Identity — built to compound.

Naming, positioning, identity systems — for companies that intend to last.

◆ OVERVIEW

What we do

Strategic naming, positioning, identity, voice and the systems that keep them consistent across product, sales and marketing. Brand is a compounding asset; we treat it that way.

◆ WHY MIR

What you get

01

Naming and trademark strategy from day one

Naming and trademark strategy from day one

02

Identity system: logo, type, color, photography direction, motion

Identity system: logo, type, color, photography direction, motion

03

Voice and messaging guides your team can actually apply

Voice and messaging guides your team can actually apply

◆ HOW WE RUN IT

The Brand & Identity process

  1. Strategypositioning, category, audience, competitive frame
  2. Namingshortlist + trademark and domain check, never just 'we like this one'
  3. Identitylogo, system, type, color, photography direction
  4. Voicetone, messaging matrix, headline patterns, do/don't
  5. Rolloutsite, deck, social, sales collateral — applied, not just delivered
◆ TRACK RECORD

Why MIR

2,500+
Pages indexed on JobCannon, our SEO reference build
2017
Founder's first B2B SaaS marketing agency (Marketers, Ukraine)
17K
Founder LinkedIn audience, used as live distribution
24h
Reply time on every inbound — first call is a 30-min audit, no pitch
◆ INDUSTRY PLAYBOOKS

Brand & Identity for your industry

Same service, calibrated to the sales cycle, channels and economics of your category.

01

Brand & Identity for SaaS

Series A–C B2B SaaS, $1M–$30M ARR, founder-led, product-led growth or sales-assisted.

See the playbook →
02

Brand & Identity for Fintech

B2B fintech, embedded finance, payments, wealth, crypto-on-ramp — Series A and up.

See the playbook →
03

Brand & Identity for AI/ML

AI-native B2B startups: agents, infra, evaluation, applied AI for an industry.

See the playbook →
04

Brand & Identity for DevTools

Developer-first B2B tools: APIs, infra, observability, security, IDE plugins.

See the playbook →
05

Brand & Identity for HR Tech

B2B HR / talent / people-ops / payroll / benefits / hiring tools.

See the playbook →
06

Brand & Identity for MarTech

B2B marketing tools: CDPs, attribution, ABM platforms, content tools, AI marketing.

See the playbook →
◆ CASE STUDY

Reference build: JobCannon

JobCannon is the best public reference for our SEO + AEO + content stack — 2,500+ pages indexed, multilingual, schema-engineered. Ask us for the live numbers on the call. jobcannon.io →

◆ START GROWING

Get Brand & Identity that compounds

We respond within 24 hours. First call is a 30-min audit, no pitch.