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◆ CONTENT STRATEGY

Content Strategy — built to compound.

Editorial systems that produce content with somewhere to go.

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◆ OVERVIEW

What we do

We design content systems — not blog calendars. Pillar pieces, distribution channels, repurposing flows, internal subject-matter interviews — so your content has a destination, not just a publish date.

◆ WHY MIR

What you get

01

Pillar / cluster model

Pillar / cluster model — every piece earns its place in a topical map

02

Distribution-first briefs: where will it live on LinkedIn, X, podcasts, search

Distribution-first briefs: where will it live on LinkedIn, X, podcasts, search

03

Subject matter interviews from your team

Subject matter interviews from your team — voice that cannot be ChatGPT'd

◆ HOW WE RUN IT

The Content Strategy process

  1. Auditexisting assets, what ranks, what gets shared, where the gap is
  2. Mappillar topics tied to product positioning and ICP problems
  3. Briefper-piece briefs with target keyword, target citation, distribution plan
  4. Producein-house writers + your founder voice, never generic listicles
  5. DistributeLinkedIn carousel, X thread, newsletter, partner repost — every time
◆ TRACK RECORD

Why MIR

2,500+
Pages indexed on JobCannon, our SEO reference build
2017
Founder's first B2B SaaS marketing agency (Marketers, Ukraine)
17K
Founder LinkedIn audience, used as live distribution
24h
Reply time on every inbound — first call is a 30-min audit, no pitch
◆ INDUSTRY PLAYBOOKS

Content Strategy for your industry

Same service, calibrated to the sales cycle, channels and economics of your category.

01

Content Strategy for SaaS

Series A–C B2B SaaS, $1M–$30M ARR, founder-led, product-led growth or sales-assisted.

See the playbook →
02

Content Strategy for Fintech

B2B fintech, embedded finance, payments, wealth, crypto-on-ramp — Series A and up.

See the playbook →
03

Content Strategy for AI/ML

AI-native B2B startups: agents, infra, evaluation, applied AI for an industry.

See the playbook →
04

Content Strategy for DevTools

Developer-first B2B tools: APIs, infra, observability, security, IDE plugins.

See the playbook →
05

Content Strategy for HR Tech

B2B HR / talent / people-ops / payroll / benefits / hiring tools.

See the playbook →
06

Content Strategy for MarTech

B2B marketing tools: CDPs, attribution, ABM platforms, content tools, AI marketing.

See the playbook →
◆ CASE STUDY

Reference build: JobCannon

JobCannon is the best public reference for our SEO + AEO + content stack — 2,500+ pages indexed, multilingual, schema-engineered. Ask us for the live numbers on the call. jobcannon.io →

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◆ START GROWING

Get Content Strategy that compounds

We respond within 24 hours. First call is a 30-min audit, no pitch.