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◆ CONTENT STRATEGY

Content Strategy — built to compound.

Editorial systems that produce content with somewhere to go.

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◆ OVERVIEW

What we do

We design content systems — not blog calendars. Pillar pieces, distribution channels, repurposing flows, internal subject-matter interviews — so your content has a destination, not just a publish date.

◆ WHY MIR

What you get

01

Pillar / cluster model

Pillar / cluster model — every piece earns its place in a topical map

02

Distribution-first briefs: where will it live on LinkedIn, X, podcasts, search

Distribution-first briefs: where will it live on LinkedIn, X, podcasts, search

03

Subject matter interviews from your team

Subject matter interviews from your team — voice that cannot be ChatGPT'd

◆ HOW WE RUN IT

The Content Strategy process

  1. Auditexisting assets, what ranks, what gets shared, where the gap is
  2. Mappillar topics tied to product positioning and ICP problems
  3. Briefper-piece briefs with target keyword, target citation, distribution plan
  4. Producein-house writers + your founder voice, never generic listicles
  5. DistributeLinkedIn carousel, X thread, newsletter, partner repost — every time
◆ TRACK RECORD

Why MIR

8,700+
Pages on a live client build, all 200-OK — our SEO reference
2017
Marketers — our B2B SaaS marketing agency, running since 2017
17K
Team LinkedIn audience, used as live distribution
24h
Reply time on every inbound — first call is a 30-min audit, no pitch
◆ INDUSTRY PLAYBOOKS

Content Strategy for your industry

Same service, calibrated to the sales cycle, channels and economics of your category.

01

Content Strategy for SaaS

Series A–C B2B SaaS, $1M–$30M ARR, founder-led, product-led growth or sales-assisted.

See the playbook →
02

Content Strategy for Fintech

B2B fintech, embedded finance, payments, wealth, crypto-on-ramp — Series A and up.

See the playbook →
03

Content Strategy for AI/ML

AI-native B2B startups: agents, infra, evaluation, applied AI for an industry.

See the playbook →
04

Content Strategy for DevTools

Developer-first B2B tools: APIs, infra, observability, security, IDE plugins.

See the playbook →
05

Content Strategy for HR Tech

B2B HR / talent / people-ops / payroll / benefits / hiring tools.

See the playbook →
06

Content Strategy for MarTech

B2B marketing tools: CDPs, attribution, ABM platforms, content tools, AI marketing.

See the playbook →
◆ CASE STUDY

Reference build: a live B2B SaaS surface

Our reference build is the strongest proof of our SEO + AEO + content stack — 8,700+ pages indexed, multilingual, schema-engineered, ranking through HCU 2025. We screen-share the live GSC numbers on the call.

Other services

◆ THE MAKE IT REAL NETWORK

Have us do it, or hire it

Done-for-you marketing is one way in. When you'd rather staff your own team, ship a product, or vet a hire, the rest of the network runs the same operator playbook.

Hire Staff your own team Rather than outsource growth, hire a senior marketer or fractional CMO, placed on success fee. mirhire.com → Development Have your product built Hand the build to a senior engineering team that ships AI, SaaS and fintech products. mktrl.dev → Assessment Vet anyone you hire The assessment layer behind every placement — 1,500+ skills, 2,500+ career profiles. jobcannon.io →
◆ START GROWING

Get Content Strategy that compounds

We respond within 24 hours. First call is a 30-min audit, no pitch.