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◆ PERFORMANCE MARKETING

Performance Marketing — built to compound.

Paid media optimized for cost per qualified meeting, not CTR.

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◆ OVERVIEW

What we do

Google Ads, Meta, LinkedIn — built around real funnel economics. We don't optimize for clicks; we optimize for the cost of a qualified pipeline meeting and downstream payback.

◆ WHY MIR

What you get

01

Funnel-economics model first: target CPL backed into LTV / payback

Funnel-economics model first: target CPL backed into LTV / payback

02

LinkedIn ABM, Google capture intent, Meta retargeting working as one machine

LinkedIn ABM, Google capture intent, Meta retargeting working as one machine

03

Server-side conversion tracking via GTM + your CRM, not GA4 black box

Server-side conversion tracking via GTM + your CRM, not GA4 black box

◆ HOW WE RUN IT

The Performance Marketing process

  1. Modeltarget CAC, payback window, CPM tolerance per channel
  2. Buildcampaign architecture, creative briefs, audience layers, exclusions
  3. Launchphased budget ramp, statistically-significant test windows
  4. Optimizeweekly review of cost per qualified meeting (not CPL), kill the bottom
  5. Scaleonly what passes payback gate. We will tell you to stop spending.
◆ TRACK RECORD

Why MIR

8,700+
Pages on a live client build, all 200-OK — our SEO reference
2017
Marketers — our B2B SaaS marketing agency, running since 2017
17K
Team LinkedIn audience, used as live distribution
24h
Reply time on every inbound — first call is a 30-min audit, no pitch
◆ INDUSTRY PLAYBOOKS

Performance Marketing for your industry

Same service, calibrated to the sales cycle, channels and economics of your category.

01

Performance Marketing for SaaS

Series A–C B2B SaaS, $1M–$30M ARR, founder-led, product-led growth or sales-assisted.

See the playbook →
02

Performance Marketing for Fintech

B2B fintech, embedded finance, payments, wealth, crypto-on-ramp — Series A and up.

See the playbook →
03

Performance Marketing for AI/ML

AI-native B2B startups: agents, infra, evaluation, applied AI for an industry.

See the playbook →
04

Performance Marketing for DevTools

Developer-first B2B tools: APIs, infra, observability, security, IDE plugins.

See the playbook →
05

Performance Marketing for HR Tech

B2B HR / talent / people-ops / payroll / benefits / hiring tools.

See the playbook →
06

Performance Marketing for MarTech

B2B marketing tools: CDPs, attribution, ABM platforms, content tools, AI marketing.

See the playbook →
◆ CASE STUDY

Reference build: a live B2B SaaS surface

Our reference build is the strongest proof of our SEO + AEO + content stack — 8,700+ pages indexed, multilingual, schema-engineered, ranking through HCU 2025. We screen-share the live GSC numbers on the call.

Other services

◆ THE MAKE IT REAL NETWORK

Have us do it, or hire it

Done-for-you marketing is one way in. When you'd rather staff your own team, ship a product, or vet a hire, the rest of the network runs the same operator playbook.

Hire Staff your own team Rather than outsource growth, hire a senior marketer or fractional CMO, placed on success fee. mirhire.com → Development Have your product built Hand the build to a senior engineering team that ships AI, SaaS and fintech products. mktrl.dev → Assessment Vet anyone you hire The assessment layer behind every placement — 1,500+ skills, 2,500+ career profiles. jobcannon.io →
◆ START GROWING

Get Performance Marketing that compounds

We respond within 24 hours. First call is a 30-min audit, no pitch.