◆ MARKETING AUTOMATION

Marketing Automation — built to compound.

HubSpot, Customer.io, Loops — built so they actually do the work.

◆ OVERVIEW

What we do

Most marketing automation deploys are unfinished. We build lifecycle email, in-app messaging, lead scoring and CRM hygiene that actually run — not 'we set it up and now it sits there'.

◆ WHY MIR

What you get

01

Lifecycle email: onboarding, activation, expansion, winback

Lifecycle email: onboarding, activation, expansion, winback — wired to product events

02

Lead scoring tied to actual conversion data, not vibes

Lead scoring tied to actual conversion data, not vibes

03

CRM hygiene + sales-marketing handoff (the SLA that actually closes deals)

CRM hygiene + sales-marketing handoff (the SLA that actually closes deals)

◆ HOW WE RUN IT

The Marketing Automation process

  1. Auditcurrent automation, what's wired, what's broken, what's unused
  2. Designlifecycle map, message inventory, scoring model
  3. Buildin HubSpot / Customer.io / Loops / Braze, with versioned templates
  4. QAtest every flow end-to-end, edge cases, unsubscribe paths
  5. Operatemonthly review of opens, clicks, conversion impact
◆ TRACK RECORD

Why MIR

8,700+
Pages on a live client build, all 200-OK — our SEO reference
2017
Marketers — our B2B SaaS marketing agency, running since 2017
17K
Team LinkedIn audience, used as live distribution
24h
Reply time on every inbound — first call is a 30-min audit, no pitch
◆ INDUSTRY PLAYBOOKS

Marketing Automation for your industry

Same service, calibrated to the sales cycle, channels and economics of your category.

01

Marketing Automation for SaaS

Series A–C B2B SaaS, $1M–$30M ARR, founder-led, product-led growth or sales-assisted.

See the playbook →
02

Marketing Automation for Fintech

B2B fintech, embedded finance, payments, wealth, crypto-on-ramp — Series A and up.

03

Marketing Automation for AI/ML

AI-native B2B startups: agents, infra, evaluation, applied AI for an industry.

04

Marketing Automation for DevTools

Developer-first B2B tools: APIs, infra, observability, security, IDE plugins.

05

Marketing Automation for HR Tech

B2B HR / talent / people-ops / payroll / benefits / hiring tools.

06

Marketing Automation for MarTech

B2B marketing tools: CDPs, attribution, ABM platforms, content tools, AI marketing.

◆ CASE STUDY

Reference build: a live B2B SaaS surface

Our reference build is the strongest proof of our SEO + AEO + content stack — 8,700+ pages indexed, multilingual, schema-engineered, ranking through HCU 2025. We screen-share the live GSC numbers on the call.

◆ THE MAKE IT REAL NETWORK

Have us do it, or hire it

Done-for-you marketing is one way in. When you'd rather staff your own team, ship a product, or vet a hire, the rest of the network runs the same operator playbook.

◆ START GROWING

Get Marketing Automation that compounds

We respond within 24 hours. First call is a 30-min audit, no pitch.